WhatsApp Compliance & Number Onboarding

Use this checklist to launch a compliant WhatsApp experience. We support you end-to-end.

1) Business Verification

  • Meta Business Manager account with admin access
  • Legal business name, address, website or public profile
  • Documents for verification (e.g., certificate of incorporation)

2) Phone Numbers

  • Choose a phone number not already used in WhatsApp app
  • Support call or SMS verification during onboarding
  • Optional: multiple numbers for different brands or regions

3) Opt-in & Permissions

  • Obtain business consent to message them on WhatsApp
  • Provide clear opt-out instructions in conversations
  • Store proof of consent (form, website, POS, or message)

4) Message Templates

  • Create and submit templates for marketing, utility, or authentication
  • Respect content rules: no spam, prohibited topics, or misleading claims
  • Localize templates (e.g., English + Swahili)

5) Quality Ratings & Rate Limits

  • Monitor quality signals in your WhatsApp manager
  • Keep complaints low; use relevant content and proper frequency
  • Warm up slowly; increase volume as quality remains healthy

6) Data & Privacy

  • Minimize sensitive data in chat; use short-lived links for payments
  • Follow your data retention settings; honor deletion requests
  • Review our Privacy Policy and Terms
Need help?

Our team can assist with verification, number setup, template writing, and go-live checks. Contact admin@botmara.com.